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Researchers
Esra Güven
Esra Güven
Instructor
Publication
5
Review
1
CrossRef Cited
4
5
Publication
1
Review
4
CrossRef Cited
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Summary
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Popular Publications
HEDONIC AND UTILITARIAN CONSUMER VALUES IN THE MOBILE PHONE PREFERENCES OF YOUNG ADULTS
Authors:
Esra Güven
Published: 2018 ,
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
3304
0
CITED
1
FAVORITE
3304
TOTAL DOWNLOAD COUNT
Materyalizm ve Tüketici Uzmanlığının Reklamlara Yönelik Tutumlara Etkisi: Alt Gelir Grubu Tüketiciler Üzerine Bir Araştırma
Authors:
Esra Güven
,
Aysun Kahraman
Published: 2020 ,
Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.726015
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
507
1
CITED
1
FAVORITE
507
TOTAL DOWNLOAD COUNT
The Effect of Online Source Credibility of the Influencer on the Brand Equity and Consumer Purchase Intention in Social Media Marketing
Authors:
Esra Güven
,
Meryem Merve Köken
Published: 2022 ,
Alanya Academic Review
DOI: 10.29023/alanyaakademik.1113058
CITED
3
FAVORITE
1
TOTAL DOWNLOAD COUNT
1316
3
CITED
1
FAVORITE
1316
TOTAL DOWNLOAD COUNT
Publications
Factors Determining The Efficiency of Online Video Advertisements: University Students' Perspectives on Youtube Advertisements
Authors:
Esra Güven
,
Özlem Taştepe
Published: 2023 ,
Optimum Journal of Economics and Management Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
206
0
FAVORITE
206
TOTAL DOWNLOAD COUNT
The Effect of Online Source Credibility of the Influencer on the Brand Equity and Consumer Purchase Intention in Social Media Marketing
Authors:
Esra Güven
,
Meryem Merve Köken
Published: 2022 ,
Alanya Academic Review
DOI: 10.29023/alanyaakademik.1113058
FAVORITE
1
TOTAL DOWNLOAD COUNT
1316
1
FAVORITE
1316
TOTAL DOWNLOAD COUNT
Materyalizm ve Tüketici Uzmanlığının Reklamlara Yönelik Tutumlara Etkisi: Alt Gelir Grubu Tüketiciler Üzerine Bir Araştırma
Authors:
Esra Güven
,
Aysun Kahraman
Published: 2020 ,
Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.726015
FAVORITE
1
TOTAL DOWNLOAD COUNT
507
1
FAVORITE
507
TOTAL DOWNLOAD COUNT
TÜKETİCİLERİN KARAR VERME TARZLARI İLE KİŞİLİK ÖZELLİKLERİ ARASINDAKİ İLİŞKİNİN İNCELENMESİ
Authors:
Esra Güven
, B. Türker Palamutçuoğlu,
Selin Çavuşoğlu
Published: 2019 ,
Journal of Suleyman Demirel University Institute of Social Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
3069
0
FAVORITE
3069
TOTAL DOWNLOAD COUNT
HEDONIC AND UTILITARIAN CONSUMER VALUES IN THE MOBILE PHONE PREFERENCES OF YOUNG ADULTS
Authors:
Esra Güven
Published: 2018 ,
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
3304
1
FAVORITE
3304
TOTAL DOWNLOAD COUNT
Articles published in
Alanya Academic Review
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Gaziantep University Journal of Social Sciences
Journal of Suleyman Demirel University Institute of Social Sciences
Optimum Journal of Economics and Management Sciences
Reviews
Journal of Human and Work
Publications
The Effect of Online Source Credibility of the Influencer on the Brand Equity and Consumer Purchase Intention in Social Media Marketing
Authors:
Esra Güven
,
Meryem Merve Köken
Published: 2022 ,
Alanya Academic Review
DOI: 10.29023/alanyaakademik.1113058
CITED
3
FAVORITE
1
TOTAL DOWNLOAD COUNT
1316
3
CITED
1
FAVORITE
1316
TOTAL DOWNLOAD COUNT
Materyalizm ve Tüketici Uzmanlığının Reklamlara Yönelik Tutumlara Etkisi: Alt Gelir Grubu Tüketiciler Üzerine Bir Araştırma
Authors:
Esra Güven
,
Aysun Kahraman
Published: 2020 ,
Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.726015
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
507
1
CITED
1
FAVORITE
507
TOTAL DOWNLOAD COUNT
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