Araştırma Makalesi
BibTex RIS Kaynak Göster

The Effects of Sustainability and Fast Fashion Factors on Apparel Buying Behavior

Yıl 2024, Cilt: 34 Sayı: 1, 69 - 76, 31.03.2024
https://doi.org/10.32710/tekstilvekonfeksiyon.1252490

Öz

Nowadays, apparel sector, in which the importance of sustainability concept gradually increases, can directly and indirectly harm the environment and human health with production processes and wastes. Some of the wastes are occurred via the products that have completed their economic lives. In this regard, this research aims to analyze the effects of sustainability and fast fashion factors on apparel buying behavior. In accordance with this aim, a survey is conducted to consumers whose ages are 18 and over and who live in three biggest cities of Türkiye. Thus, it is revealed that how consumers are affected from sustainability and fast fashion factors during their apparel purchase process. Besides, suggestions are made to apparel brands and enterprises on the basis of the findings.

Kaynakça

  • 1. Diddi S., Yan R.N., Bloodhart B., Bajtelsmit V., McShane K. 2019. Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: a behavioral reasoning theory perspective. Sustainable Production and Consumption 18, 200-209.
  • 2. Woodside A.G., Fine M.B. 2019. Sustainable fashion themes in luxury brand storytelling: the sustainability fashion research grid. Journal of Global Fashion Marketing 10(2), 111-128.
  • 3. Ciasullo M.V., Cardinali S., Cosimato S. 2017. A strenuous path for sustainable supply chains in the footwear industry: a business strategy issue. Journal of Global Fashion Marketing 8(2), 143-162.
  • 4. Khurana K., Ricchetti M. 2016. Two decades of sustainable supply chain management in the fashion business, an appraisal. Journal of Fashion Marketing and Management 20(1), 89-104.
  • 5. Lenne O.D., Vandenbosch L. 2017. Media and sustainable apparel buying intention. Journal of Fashion Marketing and Management 21(4), 483-498.
  • 6. Sirilertsuwan P., Ekwall D., Hjelmgren D. 2018. Proximity manufacturing for enhancing clothing supply chain sustainability. The International Journal of Logistics Management 29(4), 1346-1378.
  • 7. Shen B. 2014. Sustainable fashion supply chain: lessons from H&M. Sustainability 6, 6236-6249.
  • 8. Chang H.J., Watchravesringkan K.T. 2018. Who are sustainably minded apparel shoppers? An investigation to the influencing factors of sustainable apparel consumption. International Journal of Retail & Distribution Management 46(2), 148-162.
  • 9. Noh M, Johnson K.K.P. 2019. Effect of apparel brands’ sustainability efforts on consumers’ brand loyalty. Journal of Global Fashion Marketing 10(1), 1-17.
  • 10. Hu Z.H., Li Q., Chen X.J., Wang Y.F. 2014. Sustainable rent based closed loop supply chain for fashion products. Sustainability 6, 7063-7088.
  • 11. Goworek H., Fisher T., Cooper T., Woodward S., Hiller A. 2012. The sustainable clothing market: an evaluation of potential strategies for UK retailers. International Journal of Retail & Distribution Management 40(12), 935-955.
  • 12. Bick R., Halsey E., Ekenga C.C. 2018. The global environmental injustice of fast fashion. Environmental Health 17(92), 1-4.
  • 13. Hvass K.K., Pedersen E.R.G. 2019. Toward circular economy of fashion: experiences from a brand’s product take-back initiative. Journal of Fashion Marketing and Management 23(3), 345-365.
  • 14. Hall J. 2018. Digitial kimono: fast fashion, slow fashion?. Fashion Theory 22(3), 283-307.
  • 15. Sandvik I.M., Stubbs W. 2019. Circular fashion supply chain through textile-to-textile recycling. Journal of Fashion Marketing and Managemen, 23(3), 366-381.
  • 16. Stefko R., Steffek V. 2018. Key issues in slow fashion: current challenges and future perspectives. Sustainability 10, 1-11.
  • 17. Tama D., Cüreklibatır Encan B., Öndoğan Z. 2017. University Students’ attitude towards clothes in terms of environmental sustainability and slow fashion. Tekstil ve Konfeksiyon 27(2), 191-197.
  • 18. McNeill L., Moore R. 2015. Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice. International Journal of Consumer Studies 39, 212-222.
  • 19. Park H., Kim Y.K. 2016. An empirical test of the triple bottom line of customer-centric sustainability: the case of fast fashion. Fashion and Textiles 3(25), 1-18.
  • 20. Turker D., Altuntas C. 2014. Sustainable supply chain management in the fast fashion industry: an analysis of corporate reports. European Management Journal 32, 837-849.
  • 21. Garcia-Torres S., Rey-Garcia M., Albareda-Vivo L. 2017. Effective disclosure in the fast fashion industry: from sustainability reporting to action. Sustainability 9, 1-27.
  • 22. Li Y., Zhao X., Shi D., Li X. 2014. Governance of sustainable supply chains in the fast fashion industry. European Management Journal 32, 853-836.
  • 23. Chang H.J., Jai T.M. 2015. Is fast fashion sustainable? The effect of positioning strategies on consumers’ attitudes and purchase intentions. Social Responsibility Journal 11(4), 853-867.
  • 24. Hill J., Lee H.H. 2015. Sustainable brand extensions of fast fashion retailers. Journal of Fashion Marketing and Management 19(2), 205-222.
  • 25. Joy A., Sherry J.F., Venkatesh A., Wang J., Chan R. 2012. Fast fashion, sustainability and the ethical appeal of luxury brands. Fashion Theory 16(3), 273-295.
  • 26. United Nations World Commission on Environment and Development. 1987. Our Common Future Report. Oxford University Press, New York, USA.
  • 27. Grundmeier A.M. 2017. Why education can foster sustainability in the fashion market. IOP Conference Series: Materials Science and Engineering 254,1-6.
  • 28. Park H., Min-Young L., Koo W. 2017. The four faces of apparel consumers: identifying sustainable consumers for apparel. Journal of Global Fashion Marketing 8(4):298-312.
  • 29. Nguyen M.T.T., Nguyen L.H., Nguyen H.V. 2019. Materialistic values and green apparel purchase intention among young Vietnamese consumers. Young Consumers 20(4):246-263.
  • 30. Arangdad S.R., Thoney-Barletta K., Joines J., Rothenberg L. 2019. Influence of demographics and motivational factors on US consumer clothing and shoes disposal behavior. Research Journal of Textile and Apparel 23(3):170-188.
  • 31. Townsend K., Kent A., Sadkowska A. 2019. Fashioning clothing with and for mature women: a small-scale sustainable design business model. Management Decision 57(1):3-20.
  • 32. Valaei N., Nikhashemi S.R. 2017. Generation Y consumers’ buying behavior in fashion apparel industry: a moderation analysis. Journal of Fashion Marketing and Management 21(4):523-543.
  • 33. Bilen D. 2021. The Effects of Fast Fashion Culture on Sustainability in Clothing Sector (Unpublished master’s thesis). Graduate School of Natural and Applied Sciences, Department of Textile Engineering, 53 p.
  • 34. Turkish Statistical Institute, 2019, Address Based Population Registration Statistics 2018, Population by Province, Single Age and Gender, Retrieved from http://www.tuik.gov.tr/PreTablo.do? alt_id=1059 (Date of access: August 2019)
  • 35. Rahman O., Fung B.C.M., Chen Z., Gao X. 2017. A cross-national study of apparel consumer preferences and the role of product-evaluative cues. Asia Pacific Journal of Marketing and Logistics 29(4):796-812.
  • 36. Joung H.M. 2014. Fast-fashion consumers’ post-purchase behaviours. International Journal of Retail & Distribution Management 42(8):688-697.
  • 37. Vehmas K., Raudaskoski A., Heikkila P., Harlin A., Mensonen A. 2018. Consumer attitudes and communication in circular fashion. Journal of Fashion Marketing and Management 22(3):286-300.
Yıl 2024, Cilt: 34 Sayı: 1, 69 - 76, 31.03.2024
https://doi.org/10.32710/tekstilvekonfeksiyon.1252490

Öz

Kaynakça

  • 1. Diddi S., Yan R.N., Bloodhart B., Bajtelsmit V., McShane K. 2019. Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: a behavioral reasoning theory perspective. Sustainable Production and Consumption 18, 200-209.
  • 2. Woodside A.G., Fine M.B. 2019. Sustainable fashion themes in luxury brand storytelling: the sustainability fashion research grid. Journal of Global Fashion Marketing 10(2), 111-128.
  • 3. Ciasullo M.V., Cardinali S., Cosimato S. 2017. A strenuous path for sustainable supply chains in the footwear industry: a business strategy issue. Journal of Global Fashion Marketing 8(2), 143-162.
  • 4. Khurana K., Ricchetti M. 2016. Two decades of sustainable supply chain management in the fashion business, an appraisal. Journal of Fashion Marketing and Management 20(1), 89-104.
  • 5. Lenne O.D., Vandenbosch L. 2017. Media and sustainable apparel buying intention. Journal of Fashion Marketing and Management 21(4), 483-498.
  • 6. Sirilertsuwan P., Ekwall D., Hjelmgren D. 2018. Proximity manufacturing for enhancing clothing supply chain sustainability. The International Journal of Logistics Management 29(4), 1346-1378.
  • 7. Shen B. 2014. Sustainable fashion supply chain: lessons from H&M. Sustainability 6, 6236-6249.
  • 8. Chang H.J., Watchravesringkan K.T. 2018. Who are sustainably minded apparel shoppers? An investigation to the influencing factors of sustainable apparel consumption. International Journal of Retail & Distribution Management 46(2), 148-162.
  • 9. Noh M, Johnson K.K.P. 2019. Effect of apparel brands’ sustainability efforts on consumers’ brand loyalty. Journal of Global Fashion Marketing 10(1), 1-17.
  • 10. Hu Z.H., Li Q., Chen X.J., Wang Y.F. 2014. Sustainable rent based closed loop supply chain for fashion products. Sustainability 6, 7063-7088.
  • 11. Goworek H., Fisher T., Cooper T., Woodward S., Hiller A. 2012. The sustainable clothing market: an evaluation of potential strategies for UK retailers. International Journal of Retail & Distribution Management 40(12), 935-955.
  • 12. Bick R., Halsey E., Ekenga C.C. 2018. The global environmental injustice of fast fashion. Environmental Health 17(92), 1-4.
  • 13. Hvass K.K., Pedersen E.R.G. 2019. Toward circular economy of fashion: experiences from a brand’s product take-back initiative. Journal of Fashion Marketing and Management 23(3), 345-365.
  • 14. Hall J. 2018. Digitial kimono: fast fashion, slow fashion?. Fashion Theory 22(3), 283-307.
  • 15. Sandvik I.M., Stubbs W. 2019. Circular fashion supply chain through textile-to-textile recycling. Journal of Fashion Marketing and Managemen, 23(3), 366-381.
  • 16. Stefko R., Steffek V. 2018. Key issues in slow fashion: current challenges and future perspectives. Sustainability 10, 1-11.
  • 17. Tama D., Cüreklibatır Encan B., Öndoğan Z. 2017. University Students’ attitude towards clothes in terms of environmental sustainability and slow fashion. Tekstil ve Konfeksiyon 27(2), 191-197.
  • 18. McNeill L., Moore R. 2015. Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice. International Journal of Consumer Studies 39, 212-222.
  • 19. Park H., Kim Y.K. 2016. An empirical test of the triple bottom line of customer-centric sustainability: the case of fast fashion. Fashion and Textiles 3(25), 1-18.
  • 20. Turker D., Altuntas C. 2014. Sustainable supply chain management in the fast fashion industry: an analysis of corporate reports. European Management Journal 32, 837-849.
  • 21. Garcia-Torres S., Rey-Garcia M., Albareda-Vivo L. 2017. Effective disclosure in the fast fashion industry: from sustainability reporting to action. Sustainability 9, 1-27.
  • 22. Li Y., Zhao X., Shi D., Li X. 2014. Governance of sustainable supply chains in the fast fashion industry. European Management Journal 32, 853-836.
  • 23. Chang H.J., Jai T.M. 2015. Is fast fashion sustainable? The effect of positioning strategies on consumers’ attitudes and purchase intentions. Social Responsibility Journal 11(4), 853-867.
  • 24. Hill J., Lee H.H. 2015. Sustainable brand extensions of fast fashion retailers. Journal of Fashion Marketing and Management 19(2), 205-222.
  • 25. Joy A., Sherry J.F., Venkatesh A., Wang J., Chan R. 2012. Fast fashion, sustainability and the ethical appeal of luxury brands. Fashion Theory 16(3), 273-295.
  • 26. United Nations World Commission on Environment and Development. 1987. Our Common Future Report. Oxford University Press, New York, USA.
  • 27. Grundmeier A.M. 2017. Why education can foster sustainability in the fashion market. IOP Conference Series: Materials Science and Engineering 254,1-6.
  • 28. Park H., Min-Young L., Koo W. 2017. The four faces of apparel consumers: identifying sustainable consumers for apparel. Journal of Global Fashion Marketing 8(4):298-312.
  • 29. Nguyen M.T.T., Nguyen L.H., Nguyen H.V. 2019. Materialistic values and green apparel purchase intention among young Vietnamese consumers. Young Consumers 20(4):246-263.
  • 30. Arangdad S.R., Thoney-Barletta K., Joines J., Rothenberg L. 2019. Influence of demographics and motivational factors on US consumer clothing and shoes disposal behavior. Research Journal of Textile and Apparel 23(3):170-188.
  • 31. Townsend K., Kent A., Sadkowska A. 2019. Fashioning clothing with and for mature women: a small-scale sustainable design business model. Management Decision 57(1):3-20.
  • 32. Valaei N., Nikhashemi S.R. 2017. Generation Y consumers’ buying behavior in fashion apparel industry: a moderation analysis. Journal of Fashion Marketing and Management 21(4):523-543.
  • 33. Bilen D. 2021. The Effects of Fast Fashion Culture on Sustainability in Clothing Sector (Unpublished master’s thesis). Graduate School of Natural and Applied Sciences, Department of Textile Engineering, 53 p.
  • 34. Turkish Statistical Institute, 2019, Address Based Population Registration Statistics 2018, Population by Province, Single Age and Gender, Retrieved from http://www.tuik.gov.tr/PreTablo.do? alt_id=1059 (Date of access: August 2019)
  • 35. Rahman O., Fung B.C.M., Chen Z., Gao X. 2017. A cross-national study of apparel consumer preferences and the role of product-evaluative cues. Asia Pacific Journal of Marketing and Logistics 29(4):796-812.
  • 36. Joung H.M. 2014. Fast-fashion consumers’ post-purchase behaviours. International Journal of Retail & Distribution Management 42(8):688-697.
  • 37. Vehmas K., Raudaskoski A., Heikkila P., Harlin A., Mensonen A. 2018. Consumer attitudes and communication in circular fashion. Journal of Fashion Marketing and Management 22(3):286-300.
Toplam 37 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Giyilebilir Malzemeler
Bölüm Makaleler
Yazarlar

Derya Bilen 0000-0001-9658-9187

Turan Atılgan 0000-0001-5136-0231

Seher Kanat 0000-0001-8367-9773

Erken Görünüm Tarihi 31 Mart 2024
Yayımlanma Tarihi 31 Mart 2024
Gönderilme Tarihi 17 Şubat 2023
Kabul Tarihi 13 Eylül 2023
Yayımlandığı Sayı Yıl 2024 Cilt: 34 Sayı: 1

Kaynak Göster

APA Bilen, D., Atılgan, T., & Kanat, S. (2024). The Effects of Sustainability and Fast Fashion Factors on Apparel Buying Behavior. Textile and Apparel, 34(1), 69-76. https://doi.org/10.32710/tekstilvekonfeksiyon.1252490

No part of this journal may be reproduced, stored, transmitted or disseminated in any forms or by any means without prior written permission of the Editorial Board. The views and opinions expressed here in the articles are those of the authors and are not the views of Tekstil ve Konfeksiyon and Textile and Apparel Research-Application Center.