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Dijital Paylaşım Ekonomisi Platformlarının Sürdürülebilirlik Bağlamında İncelenmesi

Yıl 2022, Cilt: 14 Sayı: 26, 241 - 258, 25.05.2022
https://doi.org/10.20990/kilisiibfakademik.1063928

Öz

Amaç: Bu çalışma, gelişen internet ve bilgi teknolojisi ile birlikte hem tüketiciler hem de firmalar için önemli bir pazaryeri haline gelen dijital paylaşım ekonomisi platformlarının, ekonomik, çevresel ve sosyal sürdürülebilirlik ile ilişkisini küresel örnek uygulamaları inceleyerek ortaya koymayı amaçlamaktadır.
Tasarım/Yöntem: Günümüzde ulusal ve uluslararası düzeyde aktif olarak faaliyet gösteren dijital paylaşım ekonomisi platformları, ilgili tarafların kimler olduğuna ve kar amacı güdüp gütmemelerine bağlı olarak sınıflandırılmış, bu platformların iş modelleri ve sürdürülebilirlik ile ilişkileri ayrıntılı olarak incelenmiştir.
Bulgular: İnceleme sonucunda bu platformların aşırı kaynak kullanımını azaltarak sürdürülebilirliğe ve verimliliğe katkıda bulunduğu görülmüştür. Ayrıca ülkemizde kar amacı gütmeyen işletmeden tüketiciye (B2C) kategorisindeki platformların görece daha az sayıda olduğu gözlemlenmiştir.
Sınırlılıklar: Paylaşım ekonomisinin sadece dijital platformlar bağlamında incelenmesi araştırmanın temel sınırlılığını oluşturmaktadır.
Özgünlük/Değer: Bu çalışma, ülkemizde yeni yaygınlaşmaya başlayan ve sürdürülebilirliğe katkısı olan dijital paylaşım ekonomisi platformlarının, uluslararası uygulamalar örnek alınarak yaygınlaştırılması ve geliştirilmesi için öneriler sunması açısından literatüre katkı sağlamaktadır. Dolayısı ile dijital paylaşım platformları bağlamında hem araştırmacılara hem de uygulayıcılara yeni bir bakış açısı sunulması, bu çalışmanın en temel katkısıdır.

Kaynakça

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Yıl 2022, Cilt: 14 Sayı: 26, 241 - 258, 25.05.2022
https://doi.org/10.20990/kilisiibfakademik.1063928

Öz

Purpose: This study aims to reveal the relationship of digital sharing economy platforms, which have become an important marketplace for both consumers and companies with the developing internet and information technology, with economic, environmental and social sustainability by examining global example practices.
Design/Methodology: National and international digital sharing economy platforms that are actively operating today which have been classified depending on who the relevant parties are and whether they have a profit motive, and the business models of these platforms and their relations with sustainability have been examined in detail.
Findings: As a result of the examination, it has been seen that these platforms contribute to sustainability and efficiency by reducing excessive resource use. In addition, it has been observed that there are relatively few non-profit platforms in the B2C category in our country.
Limitations: The study’s main limitation is that it primarily focuses on the sharing economy through the perspective of digital platforms.
Originality/Value: This study contributes to the literature in terms of offering suggestions for the dissemination and development of digital sharing economy platforms, which have just started to become widespread in our country and contribute to sustainability, by taking international practices as an example. Therefore, presenting a new perspective to both researchers and practitioners in the context of digital sharing platforms is the most fundamental contribution of this study.

Kaynakça

  • Airbnb. (2020). Hakkımızda. Airbnb Basın Odası. https://press.airbnb.com/about-us/
  • Albors, J., Ramos, J. C., & Hervas, J. L. (2008). New learning network paradigm: Communities of objectives, crowd sourcing, wikis an open source. International Journal of Information Management, 28(3), 194-202. https://doi.org/10.1016/j.ijinfomgt.2007.09.006
  • Alonso-Almeida, M., Perramon, J., & Bagur-Femenias, L. (2020). Shedding light on sharing economy and new materialist consumption: An empirical approach. Journal of Retailing and Consumer Services, 52, 1-9. https://doi.org/10.1371/journal.pone.0248038
  • Aptekar, S. (2016). Gifts among strangers: The social organization of freecycle giving. Social Problems, 63(2), 266-283. https://doi.org/10.1093/socpro/spw005
  • Armut. (2021). Beraber deniyor, öğreniyor ve büyüyoruz. https://info.armut.com/
  • Aspara, J., & Wittkowski, K. (2019). Sharing-dominant logic? Quantifying the association between consumer intelligence and choice of social access modes. Journal of Consumer Research, 46 (2), 201-222. https://doi.org/10.1093/jcr/ucy074
  • Bahri-Ammari, N., Coulibaly, D., & Mimoun, M. S. B. (2020). The bandwagon luxury consumption in Tunisian case: The roles of independent and interdependent self concept. Journal of Retailing and Consumer Services, 52, 101903, 1-11. https://doi.org/10.1016/j.jretconser.2019.101903
  • Bardhi, F., & Eckhardt, G. M. (2012). Access-based consumption: The case of car sharing. Journal of Consumer Research, 39(4), 881-898. https://doi.org/10.1086/666376
  • Beardsley, E. (2015, 2 Ocak). Why buy when you can borrow? App connects people and stuff. https://www.npr.org/sections/alltechconsidered/2015/01/02/374184584/why-buywhen-you-can-borrow-app-connects-people-and-stuff
  • Belk, R. (1988). Possessions and the extended self. Journal of Consumer Research, 15(September), 139-68. https://doi.org/10.1086/209154
  • Belk, R. (2007). Why not share rather than own?. Annals of the American Academy of Political and Social Science, 611, 126-140. https://doi.org/10.1177/0002716206298483
  • Belk, R. (2014). You are what you can access: Sharing and collaborative consumption online. Journal of Business Research, 67(8), 1595-1600. https://doi.org/10.1016/j.jbusres.2013.10.001
  • Benkler, Y. (2004). Sharing nicely: On shareable goods and the emergence of sharing as a modality of economic production. Yale Law Journal, 114, 273-358. https://doi.org/4135731
  • Benoit, S., Baker, T. L., Bolton, R. N., Gruber, T., & Kandampully, J. (2017). A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors. Journal of Business Research, 79, 219-227. https://doi.org/10.1016/j.jbusres.2017.05.004
  • Bianchi, C., & Birtwistle, G. (2010). Sell, give away, or donate: An exploratory study of fashion clothing disposal behavior in two countries. The International Review of Retail Distribution and Consumer Research Distribution and Consumer Research, 20(3), 353-368. https://doi.org/10.1080/09593969.2010.491213.
  • Bogle, A. (2017, March 22). Lyft's 'anti-Uber alliance' was quietly called off, https://mashable.com/article/didi-chuxing-lyft-roaming-deal
  • Borrowmydoggy (2021). Share the love of dogs. https://www.borrowmydoggy.com/
  • Botsman, R., & Rogers, R. (2010). What’s mine is yours: The rise of collaborative consumption. HarperBusiness.
  • Böcker, L., & Meelen, T. (2017). Sharing for people, planet or profit? Analysing motivations for intended sharing economy participation. Environmental Innovation and Societal Transitions, 23, 28-39. https://doi.org/10.1016/j.eist.2016.09.004
  • Brachya, V., & Collins, L. (2016). The sharing economy and sustainability. Urban sustainability project, 3. https://jerusaleminstitute.org.il/wp-content/uploads/2019/05/the-sharing-economy-and-sustainability-feb-7-2016.pdf
  • Bulut, Z. A., Öngören, B., & Engin, K. (2006). KOBİ’lerde elektronik ticaretin kullanımı: İstanbul örneği. Doğuş Üniversitesi Dergisi, 7(2), 150-161. https://dergipark.org.tr/en/pub/doujournal/issue/66655/1042909
  • Car2go (2022). Araç paylaşımında yeni dönem. https://www.share-now.com/
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  • Cheng, M. (2016). Sharing economy: A review and agenda for future research. International Journal of Hospitality Management, 57, 60-70. https://doi.org/10.1016/j.ijhm.2016.06.003
  • Chevalier, S. (2022). Statista Inc. Retail e-commerce sales worldwide from 2014 to 2025. https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
  • Civelek, E. (2017). E-ticaret web sitelerinde müşteri memnuniyeti (1.Baskı). Beta Yayıncılık.
  • Cohen, B., & Kietzmann, J. (2014). Ride on! Mobility business models for the sharing economy. Organization & Environment, 27(3), 279-296. https://doi.org/10.1177/1086026614546199
  • Couchsurfing (2021). Share your life. https://about.couchsurfing.com/about/about-us/
  • Culinary Club (2021). Welcome to the culinary club. https://culinaryclub.com.au/
  • Demirer, D., & Hassan, A. (2016). Değiş tokuş ve kiralama uygulamalarının konaklama işletmeleri üzerindeki olası etkileri. Anatolia: Turizm Araştırmaları Dergisi, 27(1), 43-61. https://doi.org/10.17123/atad.vol27iss10003
  • Dill, W. R. (1958). Environment as an influence on managerial autonomy. Administrative Science Quarterly, 2(4), 409-443. https://doi.org/10.2307/2390794
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  • Dolap. (2021). Elden ele moda! ikinci el alışverişin adresi. www.dolap.com
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  • El-Khatib, S. (2018). Refuting the sharing economy: An examination of mainstream and critical perspectives. Major Papers, 22. https://core.ac.uk/download/pdf/215510563.pdf
  • Fethpetcare. (2021). Local pet care services for your best friend. https://www.fetchpetcare.com/
  • Finley, K. (2013). Trust in the sharing economy: An exploratory study. Centre for Cultural Policy Studies, University of Warwick.
  • Foodsharing. (2021). Foodsharing rettet lebensmittel!. https://foodsharing.de/
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  • Fraiberger, S., & Sundararajan, A. (2015). Peer to peer rental markets in the sharing economy. https://www.fastcoexist.com/3046119/defining-the-sharing-economy-what-iscollaborative-consumption-and-what-isnt
  • Freecycle. (2020). Türkiye’deki etkin gruplar. https://www.freecycle.org/browse/TR/Turkey
  • Frenken, K., & Schor, J. (2017). Putting the sharing economy into perspective. Environmental Innovation and Societal Transition, 23, 3-10. https://doi.org/10.1016/j.eist.2017.01.003
  • Getmyboat. (2021). Hello. We are getmyboat. https://www.getmyboat.com/about/
  • Gıda İsrafı. (2021). Gıda israfı nedir?. https://gidaisrafi.com/GidaIsrafiNedir.html
  • Godelier, M. (2011). The metamorphoses of kinship. Verso.
  • Gopaldas, A. (2014). Marketplace sentiments. Journal of Consumer Research, 41(4), 995-1014. https://doi.org/10.1086/678034
  • Gracey, F., & Moon, D. (2012, Temmuz). Valuing our clothes: The evidence base. http://www.wrap.org.uk/sites/files/wrap/10.7.12%20VOC-%20FINAL.pdf
  • Gururaj, R., Biswas, R., & Pahwa, A. (2015). The rise of the sharing economy: The Indian landscape, Nasscom & EY.
  • Guttentag, D. A., & Smith, S. L. (2017, March 31). Assessing Airbnb as a disruptive innovation relative to hotels: Substitution and comparative performance expectations. International Journal of Hospitality Management, 64, 1-10. https://doi.org/10.1016/j.ijhm.2017.02.003
  • Gyódi, K. (2017). Uber vs licensed taxi drivers: A war between technological standards. Working Paper DELab UW, 2(2), 1-10. https://www.delab.uw.edu.pl/wp-content/uploads/2020/07/WP_2_2017_K.Gyodi_.pdf
  • Hamari, J., Sjoklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology, 67(9), 2047-2059. https://doi.org/10.1002/asi.23552
  • Harvey, J., Smith, A., & Golightly, D. (2018). Online technology as a driver of sharing. In P. A. Albinsson, & B. Y. Perera (Eds.), The rise of the sharing economy: Exploring the challenges and opportunities of collaborative consumption (pp. 75-97). ABC-CLIO.
  • Harvey, J., Smith, A., Golightly, D., Goulding, J., & Gallage, H. P. S. (2020). Prosocial exchange systems: Nonreciprocal giving, lending, and skill-sharing. Computers in Human Behavior, 107, 106268. https://doi.org/10.1016/j.chb.2020.106268
  • Heo, Y. C. (2016). Sharing economy and prospects in tourism research. Annals of Tourism Research, 58, 166-170. https://doi.org/10.1016/j.annals.2016.02.002
  • Heylighen, F. (2017). Towards an intelligent network for matching offer and demand: From the sharing economy to the global brain. Technological Forecasting and Social Change, 114, 74-85. https://doi.org/10.1016/j.techfore.2016.02.004
  • Hibbert, S. A., Horne, S., & Tagg, S. (2005). Charity retailers in competition for merchandise: Examining how consumers dispose of used goods. Journal of Business Research, 58, 819-828. https://doi.org/10.1016/j.jbusres.2003.09.011
  • Hobson, K., & Lynch, N. (2016). Diversifying and de-growing the circular economy: Radical social transformation in a resource-scarce world. Futures, 82, 15-25. https://doi.org/10.1016/j.futures.2016.05.012
  • Hosu, I., & Iancu, I. (2016). Digital entrepreneurship and global innovation. Business Science Reference. https://doi.org/10.4018/978-1-5225-0953-0
  • I:CO. (2021). Join the I: colution. Rethink, reuse, recycle, renew. https://www.ico-spirit.com/en/
  • ICollectClothes. (2021). About us. https://www.icollectclothes.co.uk/donation-info
  • Ingbank. (2015). What’s mine is yours-for a price. Rapid growth tipped for the sharing economy. https://think.ing.com/uploads/reports/IIS_Think_Forward_special_report_sharing_economy_2015.pdf
  • Justpark. (2021). Find parking in seconds. https://www.justpark.com/
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68. https://doi.org/10.1016/j.bushor.2009.09.003
  • Kathan, W., Matzler, K., & Veider, V. (2016). The sharing economy: Your business model’s friend or foe?. Business Horizons, 59, 663-672. https://doi.org/10.1016/j.bushor.2016.06.006
  • Kaygısız, E. G., & Demirtaş, I. (2016). Paylaşım ekonomisi: Dünya ve Türkiye örneklerinin karşılaştırılması. Namık Kemal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, ICOMEP Özel Sayısı, 568-581. https://dergipark.org.tr/tr/pub/asead/issue/62195/900630
  • Kwon, T. A., Choo, H. J., & Kim, Y. K. (2019). Why do we feel bored with our clothing and where does it end up?. International Journal of Consumer Studies, 44, 1-13. https://doi.org/10.1111/ijcs.12540
  • Laudon, K. C., & Traver, C. G. (2001). E-commerce business, technology, society. Addison Wasley.
  • Lyft. (2022a). Nasıl çalışıyoruz. https://www.lyft.com/business/how-it-works
  • Lyft. (2022b). Araç seçenekleri. https://www.lyft.com/bikes
  • Mair, J., & Reischauer, G. (2017). Capturing the dynamics of the sharing economy: Institutional research on the plural forms and practices of sharing economy organizations. Technological Forecasting and Social Change, 125(July), 11-20. https://doi.org/10.1016/j.techfore.2017.05.023
  • Merli, R., Preziosi, M., & Acampora, A. (2018). How do scholars approach the circular economy? A systematic literature review. Journal of Cleaner Production, 178, 703-722. https://doi.org/10.1016/j.jclepro.2017.12.112
  • Mont, O., & Plepys, A. (2008). Sustainable consumption progress: Should we be proud or alarmed?. Journal of Cleaner Production,16(4), 531-537. https://doi.org/10.1016/j.jclepro.2007.01.009
  • Musser, J., O’reilly, T., & O’reilly, R. T. (2007). Web 2.0 principles and best practices. O’Reilly Media, Inc.
  • Nelson, M. R., Rademacher, M. A., & Paek, H. J. (2007). Downshifting consumer=Upshifting citizen? An examination of a local freecycle community. Annals of the American Academy of Political and Social Science, 611, 141-156. https://doi.org/10.1177/0002716206298727
  • Netflix. (2021). Sıkça sorulan sorular. https://www.netflix.com/tr/
  • Newton, C. (2014, 17 Haziran). Taskrabbit is blowing up its business model and becoming the Uber for everything. https://www.theverge.com/2014/6/17/5816254/taskrabbit-blows-up-its-auctionhouse-to-offer-services-on-demand
  • OECD. (2013). Electronic and mobile commerce. OECD Digital Economy Papers, 228. OECD Publishing. https://www.oecd-ilibrary.org/docserver/5k437p2gxw6g-en.pdf?expires=1644242093&id=id&accname=guest&checksum=8F2EC88D4A5FE41DAA2AF7FCC27FCFB8
  • Olio. (2021). What is OLIO?. https://olioex.com/about/
  • Oxford Dictionary. (2020). Sharing economy definition of sharing economy in english by oxford dictionaries. https://en.oxforddictionaries.com/definition/sharing_economy
  • Özgür Dönüşüm. (2020). İhtiyaçlar sonsuz, kaynaklar sınırlıdır. http://www.ozgurdonusum.org/
  • Padmavathy, C., Swapana, M., & Paul, J. (2019). Online second-hand shopping motivation- conceptualization, scale development, and validation. Journal of Retailing and Consumer Services, 51, 19-32. https://doi.org/10.1016/j.jretconser.2019.05.014
  • Piscicelli, L., Cooper, T., & Fisher, T. (2015). The role of values in collaborative consumption: Insights from a product-service system for lending and borrowing in the UK. Journal of Cleaner Production, 97, 21-29. https://doi.org/10.1016/j.jclepro.2014.07.032
  • Poshmark. (2021). Buy and sell clothing on PoshMark. https://poshmark.com/
  • Scholten, P. (2013). measuring the internet economy: economic arguments and Evidence for Consumer surplus. OECD Digital Economy Working Paper, forthcoming.
  • Schor, J. (2014). Debating the sharing economy, great transition initiative. Essay(October), 1-19. https://greattransition.org/publication/debating-the-sharing-economy
  • Schwanholz, J., & Leipold, S. (2020). Sharing for a circular economy? An analysis of digital sharing platforms’ principles and business models. Journal of Cleaner Production, 269. https://doi.org/10.1016/j.jclepro.2020.122327
  • Sharedearth. (2021). Connecting landowners with gardeners and farmers. https://sharedearth.com/
  • Sittercity. (2021). Child care, simplified. https://www.sittercity.com/
  • Spotify. (2021). Hakkımızda. https://www.spotify.com/tr/about-us/contact/
  • Statista. (2018). Value of the global sharing economy 2014-2025 statistic. https://www.statista.com/statistics/830986/value-of-the-global-sharing-economy/
  • Stephany, A. (2015). The business of sharing: Making it in the new sharing economy. Palgrave Macmillian, E-Version.
  • Taskeasy. (2021). About taskeasy. https://www.taskeasy.com/company/about
  • Taskrabbit. (2021). Revolutionizing everyday work. https://www.taskrabbit.com/about
  • Thogersen, J. (2005). How may consumer policy empower consumers for sustainable lifestyles?. Journal of Consumer Policy, 28(2), 143-178. https://doi.org/10.1007/s10603-005-2982-8
  • Trashnothing. (2021). Trashnothing. https://trashnothing.com/beta/
  • Uber. (2021a). Uber uygulaması nasıl kullanılır?. https://www.uber.com/tr/tr/about/how-does-uber-work/
  • Uber. (2021b). Hakkımızda. Sürdürülebilirlik. https://www.uber.com/tr/tr/about/
  • Uber. (2022). Şehirler. https://www.uber.com/global/tr/cities/
  • Urama, K. C., & Acheampong, E. N. (2013). Social innovations creates prosperous societies. Stanford Social Innovation Review, Summer, 9-11.
  • Urbansitter. (2021). Urbansitter. https://www.urbansitter.com/
  • Walsh, B. (2011). 10 ideas that will change the World, time. http://content.time.com/time/specials/packages/0,28757,2059521,00.html
  • Wework. (2021). Reimagine your workspace. https://www.wework.com/
  • Williamson, O. E. (1975). Markets and hierarchies, analysis and antitrust implications: A study in the economics of internal organization. Free Press
  • Williamson, O. E. (1998). Transaction cost economics: How it works; where it is headed. De Economist, 146, 23-58. https://doi.org/10.1023/A:1003263908567
  • World Economic Forum. (2017). Collaboration in cities: From sharing to ‘sharing economy’. http://www3.weforum.org/docs/White_Paper_Collaboration_in_Cities_report_2017.pdf
  • Yourparkingspace. (2021). Find and book parking in seconds. https://www.yourparkingspace.co.uk/
  • Zipcar (2021). Hakkımızda. https://zipcarturkiye.com/about.html
Toplam 107 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Finans
Bölüm DERLEME
Yazarlar

Esra Öztürk 0000-0001-7463-088X

Özgür Uğur Arıkan 0000-0003-1402-1761

Yayımlanma Tarihi 25 Mayıs 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 14 Sayı: 26

Kaynak Göster

APA Öztürk, E., & Arıkan, Ö. U. (2022). Dijital Paylaşım Ekonomisi Platformlarının Sürdürülebilirlik Bağlamında İncelenmesi. Akademik Araştırmalar Ve Çalışmalar Dergisi (AKAD), 14(26), 241-258. https://doi.org/10.20990/kilisiibfakademik.1063928
AMA Öztürk E, Arıkan ÖU. Dijital Paylaşım Ekonomisi Platformlarının Sürdürülebilirlik Bağlamında İncelenmesi. Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD). Mayıs 2022;14(26):241-258. doi:10.20990/kilisiibfakademik.1063928
Chicago Öztürk, Esra, ve Özgür Uğur Arıkan. “Dijital Paylaşım Ekonomisi Platformlarının Sürdürülebilirlik Bağlamında İncelenmesi”. Akademik Araştırmalar Ve Çalışmalar Dergisi (AKAD) 14, sy. 26 (Mayıs 2022): 241-58. https://doi.org/10.20990/kilisiibfakademik.1063928.
EndNote Öztürk E, Arıkan ÖU (01 Mayıs 2022) Dijital Paylaşım Ekonomisi Platformlarının Sürdürülebilirlik Bağlamında İncelenmesi. Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD) 14 26 241–258.
IEEE E. Öztürk ve Ö. U. Arıkan, “Dijital Paylaşım Ekonomisi Platformlarının Sürdürülebilirlik Bağlamında İncelenmesi”, Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD), c. 14, sy. 26, ss. 241–258, 2022, doi: 10.20990/kilisiibfakademik.1063928.
ISNAD Öztürk, Esra - Arıkan, Özgür Uğur. “Dijital Paylaşım Ekonomisi Platformlarının Sürdürülebilirlik Bağlamında İncelenmesi”. Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD) 14/26 (Mayıs 2022), 241-258. https://doi.org/10.20990/kilisiibfakademik.1063928.
JAMA Öztürk E, Arıkan ÖU. Dijital Paylaşım Ekonomisi Platformlarının Sürdürülebilirlik Bağlamında İncelenmesi. Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD). 2022;14:241–258.
MLA Öztürk, Esra ve Özgür Uğur Arıkan. “Dijital Paylaşım Ekonomisi Platformlarının Sürdürülebilirlik Bağlamında İncelenmesi”. Akademik Araştırmalar Ve Çalışmalar Dergisi (AKAD), c. 14, sy. 26, 2022, ss. 241-58, doi:10.20990/kilisiibfakademik.1063928.
Vancouver Öztürk E, Arıkan ÖU. Dijital Paylaşım Ekonomisi Platformlarının Sürdürülebilirlik Bağlamında İncelenmesi. Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD). 2022;14(26):241-58.