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Outlook On Product Design and Consumer Characteristics in Purchasing Attitude to Smart Products in Sportswear

Yıl 2022, Cilt: 13 Sayı: 2, 633 - 652, 21.06.2022

Öz

The use of smart products in sportswear facilitates the daily lives of consumers and is frequently preferred with various applications. In the process of adopting products, the importance of design and aesthetics for the consumer and the role of purchasing attitudes in such products should be examined. In this study, it has been investigated how consumer purchasing attitudes, which are evaluated in terms of emotional, cognitive, and behavioral aspects, are affected by the importance of product aesthetics for smart sportswear products. At the same time, it has been understood that the importance of product design and purchasing attitudes may be different for people with different demographic characteristics. The data obtained from 779 people were classified and arranged by the analysis and used. It has been observed that the importance of product aesthetics positively affects emotional, cognitive, and behavioral responses to purchasing smart wearable products in the sportswear category. While significant effects were found for education, marital status, child ownership, and income among demographic variables, no significant results were found for age, gender, car ownership, and employment status. When purchasing smart products in sportswear, when the importance of product aesthetics and the marital status of cognitive and behavioral reactions differ in people with different education levels, it has been concluded that the emotional and behavioral reactions of the behavioral reactions according to the status of having a child, and the importance of product aesthetics and behavioral reactions among those belonging to different income groups.

Kaynakça

  • Akçalı, K.. (2016). Farklı Spor Branşlarında Kullanılan Akıllı Tekstil Ürünlerinin İncelenmesi, International Journal of Science Culture and Sport, 4 (3), 689-703.
  • Altunışık, R., Özdemir, Ş. & Torlak, Ö., (2002). Modern Pazarlama. İstanbul: Değişim Yayınları.
  • Andreoni G, Standoli C. & Perego P. (2016). Defining Requirements and Related Methods for Designing Sensorized Garments. Sensors;16(6), 769.
  • Balmain B, Tuttle N, Bailey J, Cheng K, Duryea M, Houlihan J, Morris N, vd. (2018). Using Smart Socks to Detect Stepcount at Slow Walking Speeds in Healthy Adults. International Journal of Sports Medicine; 40(02): 133–138.
  • Becker, S., Berg, A., Kohli, S. ve Thiel, A. (2021). https://www.mckinsey.com/industries/retail/our-insights/sporting-goods-2021-the-next-normal-for-an-industry-in-flux . 13.01.2022 tarihinde erişim sağlanmıştır.
  • Behera, R. K., Bala, P. K., Rana, N. P., & Kizgin, H. (2022a). A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective. Information Systems Frontiers, 1-25.
  • Behera, R. K., Bala, P. K., Rana, N. P., & Kizgin, H. (2022b). Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective. Journal of Business Research. 141(1), 685-701
  • Bloch, P.T., Brunel, F.F. ve Arnold, T.J. (2003). “Individual differences in the centrality of visual product aesthetics: Concept and measurement”, Journal of Consumer Research, 29, 551-565.
  • Bruun, B. M., & Langkjær, M. A. (2016). Sportswear: Between fashion, innovation and sustainability. Fashion Practice, 8(2), 181-188.
  • Bryson, D. (2009). Designing smart clothing for the body. Smart Clothes and Wearable Technology; 95–107. doi:10.1533/9781845695668.1.95. 5.
  • Bughin, L., Chui, M. & Manyika, J. (2013). Ten IT-Enabled Business Trends for the Decade Ahead, McKinsey Quarterly. https://www.mckinsey.com/industries/hightech/our-insights/ten-it-enabled-business-trendsfor-the-decade-ahead 13.01.2022 tarihinde erişim sağlanmıştır.
  • Chan, M, Estève D, Fourniols JY, Escriba C, & Campo E. (2012). Smart wearable systems: Current status and future challenges. Artificial Intelligence in Medicine 56(3): 137–156
  • Chaudhuri, A. & Holbrook M.B. (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty, In: Journal of Marketing, 65(2), 81-93.
  • Chittenden, T. (2017). Skin in the game: the use of sensing smart fabrics in tennis costume as a means of analyzing performance. Fashion and Textiles 4(1). doi:10.1186/s40691-017-0107-z.
  • Cho, H & Lee, JH. (2015). A Study on the Optimal Positions of ECG Electrodes in a Garment for the Design of ECG-Monitoring Clothing for Male. Journal of Medical Systems; 39(9). Cohen, J. (1988), Statistical Power Analysis for the Behavioral Science, Hillsdale: Lawrence Erlbaum Associates. Consumer Trends Report, (2021). https://frontofficesports.com/insights/athleisure-luxury-and-smart-clothing/ 13.01.2022 tarihinde erişim sağlanmıştır.
  • Creusen, Marie¨lle E.H.(2010), The importance of product aspects in choice: The influence of demographic characteristics, Journal of Consumer Marketing, 27(1), 26–34.
  • Dabby N, Girouard S, Aleksov A, Lewallen E, Oster S, Fygenson R, Klein S, vd. (2017). A scalable process for manufacturing integrated, washable smart garments applied to heart rate monitoring. Proceedings of the ACM International Symposium on Wearable Computers - ISWC ’17 2017. doi:10.1145/3123021.3123045. Deloitte, (2020). Sport Retail Study Report.
  • https://www2.deloitte.com/content/dam/Deloitte/fr/Documents/consumer-business/Publications/deloitte_sports-retail-survey-2020.pdf.
  • Derici, S., & Atalay, E. (2018). Veri Zarflama Analizi (Vza) İle Türkiye’deki Zincir Tekno (Loji) Market Mağazalarının Etkinlik Ölçümü. Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 22(3), 1387-1399
  • Dijital Ajans,(2017). www.dijitalajanslar.com/usumeyi-engelleyen-isiticili-kazak-polar-seal/ tarihinde erişim sağlanmıştır.
  • Dodson, S., (2003). Wear down opposition, [Internet] The Guardian,
  • Evans, M., Jamal, A. & Foxall, G., (2010). Consumer Behaviour. (2nd ed.). England: John Wiley&Sons Ltd.
  • Ferraro, V. (2015). Smart textiles and wearable technologies for sportswear: a design approach. Sensors and Applications.
  • Fishbein, M., & Ajzen, I. (1976). Misconceptions about the Fishbein model: Reflections on a study by Songer-Nocks. Journal of Experimental Social Psychology, 12(6), 579-584.
  • Forman, D., (2001). Wearable Computing, Computer Buyer’s Guide and Handbook, October, 25–36.
  • Fornell, C., & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement errors”, Journal of Marketing Research,.18, 39–50.
  • Fortune Business Insights, (2020). https://www.fortunebusinessinsights.com/sportswear-market-102571 13.01.2022 tarihinde erişim sağlanmıştır.
  • Gould, P.(2003). Textiles gain intelligence, Materials Today, October, 38–43.
  • Hair, J.F., Anderson, R.F., Tatham, R. L., & Black, W.C. (1998). Multivariate data analysis (5th ed.), Englewood Cliffs, NJ: Prentice Hall, (Chapter 11).
  • Henry, P. (2002), “Systematic variation in purchase orientations across social classes”, Journal of Consumer Marketing, 19(5), 424-38.
  • Holt, D.B. (1998), “Does cultural capital structure american consumption?”, Journal of Consumer Research, 25, 1-25.
  • İnceoğlu, M., (2010). Tutum Algı İletişim. Beykent Üniversitesi Yayınları, İstanbul.
  • Kabukcu, E.(2018). Tüketici odaklı akıllı giysi tasarımı için yeni bir bütünleşik model önerisi. Mühendislik Bilimleri ve Tasarım Dergisi, 6, 143-147.
  • Katz, D., (1960). The Functional Approach to The Study of Attitudes. Public Opinion Quarterly, 24 (2), 170-176.
  • Kayacan O, Bulgun E Y (2005). Akıllı tekstiller ve elektriği ileten tekstil esaslı malzemeler. Tekstil ve Mühendis, 12(58): 29-34.
  • Keller, K., Lane, M. G. Parameswaran, & Jacob, I. (2011).Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
  • Kizgin, H., Jamal, A., & Richard, M. O. (2018). Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors. Journal of Business Research, 82, 320-329.
  • Lam Po Tang, S. (2015). Wearable sensors for sports performance. Textiles for Sportswear 169–196.
  • Lamn J. M & Kallal M. J. (1992). A Conceptual Framework for Apparel Design , Clothing and Textiles Research Journal 10(2), 42-47.
  • Lau, G. T., & Lee, S. H. (1999). Consumers' Trust in A Brand and the Link to Brand Loyalty, In: Journal of Market-Focused Management, 4, 4, 341-370.
  • Loudon, D., Della, B.& Albert J., (1998). Consumer Behavior: Concepts and Applications. New York: McGraw-hill, Inc.
  • Manshahia M, Das A, & Alagirusamy R. (2016). Smart coatings for sportswear. Active Coatings for Smart Textiles 2016; 355–374.
  • Meolı, D. & May-Plumlee, T., (2002). Interactive Electronic Textile Development: A Review of Technologies, Journal of Textile and Apparel, Technology and Management, 2 (2), 1–12.
  • Nunnally, J. C. (1978), “Psychometric Theory. 2nd ed., NY: McGraw-Hill”.
  • Odabaşı, Y., (2006). Satışta ve Pazarlamada Müşteri İlişkileri Yönetimi, Sistem Yayıncılık, İstanbul.
  • Odabaşı, Y. ve Barış, G., (2003). Tüketici Davranışı, MediaCat Kitapları, 3. Basım, Ayhan Matbaası, İstanbul.
  • Orth, M., Post, R. & Cooper, E., (1998). Fabric Computing Interfaces, Proceedings of Conference on Human Factors in Computing Systems, Los Angeles, 18th –23rd April 1998.
  • Önlü, N. (2010). Tasarımda yaratıcılık ve işlevsellik tekstil tasarımındaki konumu, Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 3 (1) 85-95.
  • Randell, C., (2001). Computerised clothing will benefit textile manufacturers, Technical Textiles International, 10 (7) September.
  • Bearden, W. O., Sharma, S., & Teel, J. E. (1982). Sample size effects on chi square and other statistics used in evaluating causal models. Journal of marketing research, 19(4), 425-430.
  • Schermelleh-Engel, K., & Moosbrugger, H., Müller, H. (2003). Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures. Methods of Psychological Research Online, 8 (2), 23- 74.
  • Smart Textile Report, (2017). https://ati.ec.europa.eu/sites/default/files/2020-05/analytical_report_nr1_smart_textiles_for_sports_final.pdf 13.01.2022 tarihinde erişilmiştir.
  • Staticta (2017). Statistics and Facts on Wearable Technology. https://www.statista.com/topics/1556/wearable -technology/. 13.01.2022 tarihinde erişilmiştir.
  • Tekvar, S.O., (2016). Tüketici davranışlarının demografik özelliklere göre tanımlanması, insan ve toplum bilimleri araştırmaları dergisi, 5(6), 1601-1616.
  • Tractinsky, N., & Lowengart, O. (2007). Web-store aesthetics in E-retailing: A conceptual framework and some theoretical implications. Academy of Marketing Science Review, 11(1).
  • Turhan, G., & Kadem, F. D. (2021). Akıllı Tekstil Ürünü Olarak Spor Ceket: Yeni Bir Ürüne Yönelik Tüketici Tepkilerinin Örneklem Özelliklerine Göre Değişimi. Çukurova Üniversitesi Mühendislik Fakültesi Dergisi, 36(1), 89-104.
  • Yücel, Ezgi Karataş (2017) Demografik özelliklerin satın alma karar tarzları üzerine etkisi: beyaz eşya ürünleri üzerine bir uygulama, AKÜ İktisadi ve İdari Bilimler Fakültesi Dergisi 19 (2), 53-68.
  • Webtekno, 2021. https://www.webtekno.com/giyilebilir-teknoloji-en-teknolojik-ayakkabilar-h107382.html 30.12.2021 tarihinde erişim sağlanmıştır.
  • Wells, W. D. ve Prensky, D. (1996). Consumer Behavior. Kanada: John Wiley & Sons, Inc.
  • Williams, T.G. (2002). Social class influences on purchase evaluation criteria. Journal of Consumer Marketing. 19(3), 249-76.
  • Zhang, Y.,& Buda, R.( 1999). Moderating Effects of Need for Cognition on Reactions to Positively versus Negatively Framed Advertising Messages, In: Journal of Advertising, , 28 (2), 1-15.

Spor Giyimde Akıllı Ürünlere Yönelik Satın Alma Tutumlarında Ürün Tasarımı ve Tüketici Özelliklerine Bakış

Yıl 2022, Cilt: 13 Sayı: 2, 633 - 652, 21.06.2022

Öz

Tüketicilerin, spor giyimde akıllı ürün kullanımı hem günlük hayatlarını kolaylaştırmakta, hem de çeşitli uygulamalarıyla sıkça tercih edilmektedir. Ürünlerin benimsenmesi sürecinde bu tarz ürünlerde tasarımın ve estetiğin tüketici için önemi ve satın alma tutumlarının rolü incelenmelidir. Bu çalışmada duygusal, bilişsel ve davranışsal yönleriyle değerlendirilen tüketici satın alma tutumlarının, akıllı spor giyim ürünleri için ürün estetiği öneminden nasıl etkilendiği araştırılmıştır. Aynı zamanda, farklı demografik özelliklerdeki kişiler için gerek ürün tasarımı önemi gerekse satın alma tutumları farklı olabileceği anlaşılmıştır. 779 kişiden elde edilen veriler analizlere uygun tasnif edilip düzenlenerek kullanılmıştır. Ürün estetiği öneminin spor giyim kategorisindeki akıllı giyilebilen ürünleri satın almaya yönelik duygusal, bilişsel ve davranışsal tepkileri pozitif etkilediği gözlenmiştir. Demografik değişkenler arasında eğitim, medeni hal, çocuk sahipliği ve gelir için anlamlı etkiler tespit edilirken yaş, cinsiyet, araba sahipliği ve çalışma durumu için anlamlı sonuçlara rastlanmamıştır. Spor giyimde akıllı ürünleri satın alınmasında, farklı eğitim seviyesinde kişilerde ürün estetiği önemi ve bilişsel ve davranışsal tepkilerin; medeni hali farklılaşınca davranışsal tepkilerinin; çocuk sahipliği durumuna göre duygusal ve davranışsal tepkilerinin ve değişik gelir gruplarına mensup olanlar arasında ürün estetiği önem ve davranışsal tepkilerin anlamlı değişim gösterdiği sonucuna ulaşılmıştır.

Kaynakça

  • Akçalı, K.. (2016). Farklı Spor Branşlarında Kullanılan Akıllı Tekstil Ürünlerinin İncelenmesi, International Journal of Science Culture and Sport, 4 (3), 689-703.
  • Altunışık, R., Özdemir, Ş. & Torlak, Ö., (2002). Modern Pazarlama. İstanbul: Değişim Yayınları.
  • Andreoni G, Standoli C. & Perego P. (2016). Defining Requirements and Related Methods for Designing Sensorized Garments. Sensors;16(6), 769.
  • Balmain B, Tuttle N, Bailey J, Cheng K, Duryea M, Houlihan J, Morris N, vd. (2018). Using Smart Socks to Detect Stepcount at Slow Walking Speeds in Healthy Adults. International Journal of Sports Medicine; 40(02): 133–138.
  • Becker, S., Berg, A., Kohli, S. ve Thiel, A. (2021). https://www.mckinsey.com/industries/retail/our-insights/sporting-goods-2021-the-next-normal-for-an-industry-in-flux . 13.01.2022 tarihinde erişim sağlanmıştır.
  • Behera, R. K., Bala, P. K., Rana, N. P., & Kizgin, H. (2022a). A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective. Information Systems Frontiers, 1-25.
  • Behera, R. K., Bala, P. K., Rana, N. P., & Kizgin, H. (2022b). Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective. Journal of Business Research. 141(1), 685-701
  • Bloch, P.T., Brunel, F.F. ve Arnold, T.J. (2003). “Individual differences in the centrality of visual product aesthetics: Concept and measurement”, Journal of Consumer Research, 29, 551-565.
  • Bruun, B. M., & Langkjær, M. A. (2016). Sportswear: Between fashion, innovation and sustainability. Fashion Practice, 8(2), 181-188.
  • Bryson, D. (2009). Designing smart clothing for the body. Smart Clothes and Wearable Technology; 95–107. doi:10.1533/9781845695668.1.95. 5.
  • Bughin, L., Chui, M. & Manyika, J. (2013). Ten IT-Enabled Business Trends for the Decade Ahead, McKinsey Quarterly. https://www.mckinsey.com/industries/hightech/our-insights/ten-it-enabled-business-trendsfor-the-decade-ahead 13.01.2022 tarihinde erişim sağlanmıştır.
  • Chan, M, Estève D, Fourniols JY, Escriba C, & Campo E. (2012). Smart wearable systems: Current status and future challenges. Artificial Intelligence in Medicine 56(3): 137–156
  • Chaudhuri, A. & Holbrook M.B. (2001). The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty, In: Journal of Marketing, 65(2), 81-93.
  • Chittenden, T. (2017). Skin in the game: the use of sensing smart fabrics in tennis costume as a means of analyzing performance. Fashion and Textiles 4(1). doi:10.1186/s40691-017-0107-z.
  • Cho, H & Lee, JH. (2015). A Study on the Optimal Positions of ECG Electrodes in a Garment for the Design of ECG-Monitoring Clothing for Male. Journal of Medical Systems; 39(9). Cohen, J. (1988), Statistical Power Analysis for the Behavioral Science, Hillsdale: Lawrence Erlbaum Associates. Consumer Trends Report, (2021). https://frontofficesports.com/insights/athleisure-luxury-and-smart-clothing/ 13.01.2022 tarihinde erişim sağlanmıştır.
  • Creusen, Marie¨lle E.H.(2010), The importance of product aspects in choice: The influence of demographic characteristics, Journal of Consumer Marketing, 27(1), 26–34.
  • Dabby N, Girouard S, Aleksov A, Lewallen E, Oster S, Fygenson R, Klein S, vd. (2017). A scalable process for manufacturing integrated, washable smart garments applied to heart rate monitoring. Proceedings of the ACM International Symposium on Wearable Computers - ISWC ’17 2017. doi:10.1145/3123021.3123045. Deloitte, (2020). Sport Retail Study Report.
  • https://www2.deloitte.com/content/dam/Deloitte/fr/Documents/consumer-business/Publications/deloitte_sports-retail-survey-2020.pdf.
  • Derici, S., & Atalay, E. (2018). Veri Zarflama Analizi (Vza) İle Türkiye’deki Zincir Tekno (Loji) Market Mağazalarının Etkinlik Ölçümü. Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 22(3), 1387-1399
  • Dijital Ajans,(2017). www.dijitalajanslar.com/usumeyi-engelleyen-isiticili-kazak-polar-seal/ tarihinde erişim sağlanmıştır.
  • Dodson, S., (2003). Wear down opposition, [Internet] The Guardian,
  • Evans, M., Jamal, A. & Foxall, G., (2010). Consumer Behaviour. (2nd ed.). England: John Wiley&Sons Ltd.
  • Ferraro, V. (2015). Smart textiles and wearable technologies for sportswear: a design approach. Sensors and Applications.
  • Fishbein, M., & Ajzen, I. (1976). Misconceptions about the Fishbein model: Reflections on a study by Songer-Nocks. Journal of Experimental Social Psychology, 12(6), 579-584.
  • Forman, D., (2001). Wearable Computing, Computer Buyer’s Guide and Handbook, October, 25–36.
  • Fornell, C., & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement errors”, Journal of Marketing Research,.18, 39–50.
  • Fortune Business Insights, (2020). https://www.fortunebusinessinsights.com/sportswear-market-102571 13.01.2022 tarihinde erişim sağlanmıştır.
  • Gould, P.(2003). Textiles gain intelligence, Materials Today, October, 38–43.
  • Hair, J.F., Anderson, R.F., Tatham, R. L., & Black, W.C. (1998). Multivariate data analysis (5th ed.), Englewood Cliffs, NJ: Prentice Hall, (Chapter 11).
  • Henry, P. (2002), “Systematic variation in purchase orientations across social classes”, Journal of Consumer Marketing, 19(5), 424-38.
  • Holt, D.B. (1998), “Does cultural capital structure american consumption?”, Journal of Consumer Research, 25, 1-25.
  • İnceoğlu, M., (2010). Tutum Algı İletişim. Beykent Üniversitesi Yayınları, İstanbul.
  • Kabukcu, E.(2018). Tüketici odaklı akıllı giysi tasarımı için yeni bir bütünleşik model önerisi. Mühendislik Bilimleri ve Tasarım Dergisi, 6, 143-147.
  • Katz, D., (1960). The Functional Approach to The Study of Attitudes. Public Opinion Quarterly, 24 (2), 170-176.
  • Kayacan O, Bulgun E Y (2005). Akıllı tekstiller ve elektriği ileten tekstil esaslı malzemeler. Tekstil ve Mühendis, 12(58): 29-34.
  • Keller, K., Lane, M. G. Parameswaran, & Jacob, I. (2011).Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
  • Kizgin, H., Jamal, A., & Richard, M. O. (2018). Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors. Journal of Business Research, 82, 320-329.
  • Lam Po Tang, S. (2015). Wearable sensors for sports performance. Textiles for Sportswear 169–196.
  • Lamn J. M & Kallal M. J. (1992). A Conceptual Framework for Apparel Design , Clothing and Textiles Research Journal 10(2), 42-47.
  • Lau, G. T., & Lee, S. H. (1999). Consumers' Trust in A Brand and the Link to Brand Loyalty, In: Journal of Market-Focused Management, 4, 4, 341-370.
  • Loudon, D., Della, B.& Albert J., (1998). Consumer Behavior: Concepts and Applications. New York: McGraw-hill, Inc.
  • Manshahia M, Das A, & Alagirusamy R. (2016). Smart coatings for sportswear. Active Coatings for Smart Textiles 2016; 355–374.
  • Meolı, D. & May-Plumlee, T., (2002). Interactive Electronic Textile Development: A Review of Technologies, Journal of Textile and Apparel, Technology and Management, 2 (2), 1–12.
  • Nunnally, J. C. (1978), “Psychometric Theory. 2nd ed., NY: McGraw-Hill”.
  • Odabaşı, Y., (2006). Satışta ve Pazarlamada Müşteri İlişkileri Yönetimi, Sistem Yayıncılık, İstanbul.
  • Odabaşı, Y. ve Barış, G., (2003). Tüketici Davranışı, MediaCat Kitapları, 3. Basım, Ayhan Matbaası, İstanbul.
  • Orth, M., Post, R. & Cooper, E., (1998). Fabric Computing Interfaces, Proceedings of Conference on Human Factors in Computing Systems, Los Angeles, 18th –23rd April 1998.
  • Önlü, N. (2010). Tasarımda yaratıcılık ve işlevsellik tekstil tasarımındaki konumu, Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 3 (1) 85-95.
  • Randell, C., (2001). Computerised clothing will benefit textile manufacturers, Technical Textiles International, 10 (7) September.
  • Bearden, W. O., Sharma, S., & Teel, J. E. (1982). Sample size effects on chi square and other statistics used in evaluating causal models. Journal of marketing research, 19(4), 425-430.
  • Schermelleh-Engel, K., & Moosbrugger, H., Müller, H. (2003). Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures. Methods of Psychological Research Online, 8 (2), 23- 74.
  • Smart Textile Report, (2017). https://ati.ec.europa.eu/sites/default/files/2020-05/analytical_report_nr1_smart_textiles_for_sports_final.pdf 13.01.2022 tarihinde erişilmiştir.
  • Staticta (2017). Statistics and Facts on Wearable Technology. https://www.statista.com/topics/1556/wearable -technology/. 13.01.2022 tarihinde erişilmiştir.
  • Tekvar, S.O., (2016). Tüketici davranışlarının demografik özelliklere göre tanımlanması, insan ve toplum bilimleri araştırmaları dergisi, 5(6), 1601-1616.
  • Tractinsky, N., & Lowengart, O. (2007). Web-store aesthetics in E-retailing: A conceptual framework and some theoretical implications. Academy of Marketing Science Review, 11(1).
  • Turhan, G., & Kadem, F. D. (2021). Akıllı Tekstil Ürünü Olarak Spor Ceket: Yeni Bir Ürüne Yönelik Tüketici Tepkilerinin Örneklem Özelliklerine Göre Değişimi. Çukurova Üniversitesi Mühendislik Fakültesi Dergisi, 36(1), 89-104.
  • Yücel, Ezgi Karataş (2017) Demografik özelliklerin satın alma karar tarzları üzerine etkisi: beyaz eşya ürünleri üzerine bir uygulama, AKÜ İktisadi ve İdari Bilimler Fakültesi Dergisi 19 (2), 53-68.
  • Webtekno, 2021. https://www.webtekno.com/giyilebilir-teknoloji-en-teknolojik-ayakkabilar-h107382.html 30.12.2021 tarihinde erişim sağlanmıştır.
  • Wells, W. D. ve Prensky, D. (1996). Consumer Behavior. Kanada: John Wiley & Sons, Inc.
  • Williams, T.G. (2002). Social class influences on purchase evaluation criteria. Journal of Consumer Marketing. 19(3), 249-76.
  • Zhang, Y.,& Buda, R.( 1999). Moderating Effects of Need for Cognition on Reactions to Positively versus Negatively Framed Advertising Messages, In: Journal of Advertising, , 28 (2), 1-15.
Toplam 61 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Cansu Tor-kadıoğlu 0000-0003-1663-9282

Gülden Turhan 0000-0002-7756-0116

Yayımlanma Tarihi 21 Haziran 2022
Gönderilme Tarihi 17 Ocak 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 13 Sayı: 2

Kaynak Göster

APA Tor-kadıoğlu, C., & Turhan, G. (2022). Spor Giyimde Akıllı Ürünlere Yönelik Satın Alma Tutumlarında Ürün Tasarımı ve Tüketici Özelliklerine Bakış. Gümüşhane Üniversitesi Sosyal Bilimler Dergisi, 13(2), 633-652. https://doi.org/10.36362/gumus.1059294