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YENİ MEDYA SİSTEMİNDE MEDENİYETİN DÖNÜŞÜMÜ VE “TEKNO-MEDENİYET” İLİŞKİSİ: KÜRESEL TEKNOLOJİ ŞİRKETLERİ ÜZERİNE BİR ANALİZ

Year 2023, Volume: 13 Issue: 4, 1058 - 1077, 01.10.2023
https://doi.org/10.7456/tojdac.1321576

Abstract

HAKEM ATAMASI: YENİ MEDYA, İLETİŞİM ÇALIŞMALARI VE MEDYA TEKNOLOJİLERİ

YENİ MEDYA SİSTEMİNDE MEDENİYETİN DÖNÜŞÜMÜ VE “TEKNO-MEDENİYET” İLİŞKİSİ: KÜRESEL TEKNOLOJİ ŞİRKETLERİ ÜZERİNE BİR ANALİZ

ÖZ
Yeni medya sistemi, geleneksel medyanın yerini alan dijital teknolojilerin gelişimiyle ortaya çıkan etkileşimli bir dönüşümü ifade eder. İnternet, sosyal medya, akıllı telefonlar ve diğer dijital platformlar, haberlere erişim, iletişim, eğlence ve bilgi paylaşımı gibi alanlarda yeni bir ortam yaratmıştır. Bu gelişmeler, kültürel ve toplumsal yapıların değişmesine, medeniyetin dönüşümüne yol açmıştır. Tekno-medeniyet kavramı, teknolojinin medeniyeti nasıl etkilediğini ve medeniyetin teknoloji tarafından şekillendiğini ifade etmektedir. Bu kavram, teknoloji ve medeniyet arasındaki karşılıklı etkileşimi vurgulamaktadır. Küresel teknoloji şirketleri, yeni medya sisteminin oluşumunda ve tekno-medeniyetin gelişiminde önemli bir rol oynamaktadır. Küresel teknoloji şirketleri, dijital platformları, sosyal medya ağlarını, arama motorlarını ve diğer teknolojik ürünleri sağlayarak milyarlarca insanın günlük yaşamını etkilemektedir. Bu şirketler, büyük veri analitiği, yapay zeka ve reklamcılık gibi alanlarda teknolojik gelişmeleri kullanarak kullanıcıların davranışlarını izlemekte ve şekillendirmektedir. Bu durum, kültürel değerlerin, iletişim biçimlerinin ve sosyal ilişkilerin değişmesine yol açmaktadır. Çalışmanın amacı, teknolojinin medeniyet üzerindeki baskın rolünün nasıl oluştuğunu ortaya çıkarmaktır. Yöntem, teknoloji alanında faaliyette bulunan şirketlerin oluşturduğu evren üzerinden ilk on sırada yer alan şirketler marka değerleri ilk yirmi sırada yer alan şirketler ise kurumsal yapıları yönünden içerik analizi ile incelenmektedir. Çalışmada 2022 verilerine göre 7,93 milyar insanın 5,74 milyar internet kullanıcısı ve %69 internet kullanımı olduğu saptanmıştır. Dünyada faaliyet gösteren en büyük 861 şirket arasında marka değeri, gelir, çalışan sayısı ve diğer kriterler baz alındığında ilk on sırada yer alan şirketler arasında; ABD’nin 590 şirket, Çin /Hong Kong 351 ve Japonya’nın 196 şirket ile bu alanda ilk üç sırayı paylaşmakta olduğu da anlaşılmaktadır.
Anahtar Kelimeler: Yeni Medya, Teknoloji, Medeniyet, Sanal Kimlik, İçerik Analizi.

THE TRANSFORMATION OF CIVILIZATION AND THE RELATIONSHIP BETWEEN "TECHNO-CIVILIZATION" IN THE NEW MEDIA SYSTEM: AN ANALYSIS OF GLOBAL TECHNOLOGY COMPANIES

ABSTRACT
The new media system refers to an interactive transformation brought about by the development of digital technologies that have replaced traditional media. The Internet, social media, smartphones and other digital platforms have created a new environment for access to news, communication, entertainment and information sharing. These developments have led to changes in cultural and social structures and the transformation of civilization. The concept of techno-civilization refers to how technology affects civilization and how civilization is shaped by technology. This concept emphasizes the interplay between technology and civilization. Global technology companies play an important role in the formation of the new media system and the development of techno-civilization. Global technology companies influence the daily lives of billions of people by providing digital platforms, social media networks, search engines and other technological products. These companies monitor and shape users' behavior using technological advances in areas such as big data analytics, artificial intelligence and advertising. This is leading to changes in cultural values, forms of communication and social relations. The purpose of the study is to reveal how the dominant role of technology on civilization is formed. The method, the companies ranked in the top ten in the universe formed by the companies operating in the field of technology, the companies whose brand values are ranked in the top twenty are examined by content analysis in terms of their corporate structures. According to the data of the study, 7.93 billion people have 5.74 billion Internet users and 69% internet usage according to 2022 data. Among the 861 largest companies operating in the world, the companies ranked in the top based on brand value, revenue, number of employees and other criteria are among the companies that are ranked in the top; It is also understood that the USA shares the top three places in this field with 590 companies, China / Hong Kong 351 and Japan 196 companies.
Keywords: New Media, Technology, Civilization, Virtual Identity, Content Analysis.

References

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THE TRANSFORMATION OF CIVILIZATION AND THE RELATIONSHIP BETWEEN "TECHNO-CIVILIZATION" IN THE NEW MEDIA SYSTEM: AN ANALYSIS OF GLOBAL TECHNOLOGY COMPANIES

Year 2023, Volume: 13 Issue: 4, 1058 - 1077, 01.10.2023
https://doi.org/10.7456/tojdac.1321576

Abstract

REFEREE APPOINTMENT: NEW MEDIA, COMMUNICATION STUDIES AND MEDIA TECHNOLOGIES

YENİ MEDYA SİSTEMİNDE MEDENİYETİN DÖNÜŞÜMÜ VE “TEKNO-MEDENİYET” İLİŞKİSİ: KÜRESEL TEKNOLOJİ ŞİRKETLERİ ÜZERİNE BİR ANALİZ

ÖZ
Yeni medya sistemi, geleneksel medyanın yerini alan dijital teknolojilerin gelişimiyle ortaya çıkan etkileşimli bir dönüşümü ifade eder. İnternet, sosyal medya, akıllı telefonlar ve diğer dijital platformlar, haberlere erişim, iletişim, eğlence ve bilgi paylaşımı gibi alanlarda yeni bir ortam yaratmıştır. Bu gelişmeler, kültürel ve toplumsal yapıların değişmesine, medeniyetin dönüşümüne yol açmıştır. Tekno-medeniyet kavramı, teknolojinin medeniyeti nasıl etkilediğini ve medeniyetin teknoloji tarafından şekillendiğini ifade etmektedir. Bu kavram, teknoloji ve medeniyet arasındaki karşılıklı etkileşimi vurgulamaktadır. Küresel teknoloji şirketleri, yeni medya sisteminin oluşumunda ve tekno-medeniyetin gelişiminde önemli bir rol oynamaktadır. Küresel teknoloji şirketleri, dijital platformları, sosyal medya ağlarını, arama motorlarını ve diğer teknolojik ürünleri sağlayarak milyarlarca insanın günlük yaşamını etkilemektedir. Bu şirketler, büyük veri analitiği, yapay zeka ve reklamcılık gibi alanlarda teknolojik gelişmeleri kullanarak kullanıcıların davranışlarını izlemekte ve şekillendirmektedir. Bu durum, kültürel değerlerin, iletişim biçimlerinin ve sosyal ilişkilerin değişmesine yol açmaktadır. Çalışmanın amacı, teknolojinin medeniyet üzerindeki baskın rolünün nasıl oluştuğunu ortaya çıkarmaktır. Yöntem, teknoloji alanında faaliyette bulunan şirketlerin oluşturduğu evren üzerinden ilk on sırada yer alan şirketler marka değerleri ilk yirmi sırada yer alan şirketler ise kurumsal yapıları yönünden içerik analizi ile incelenmektedir. Çalışmada 2022 verilerine göre 7,93 milyar insanın 5,74 milyar internet kullanıcısı ve %69 internet kullanımı olduğu saptanmıştır. Dünyada faaliyet gösteren en büyük 861 şirket arasında marka değeri, gelir, çalışan sayısı ve diğer kriterler baz alındığında ilk on sırada yer alan şirketler arasında; ABD’nin 590 şirket, Çin /Hong Kong 351 ve Japonya’nın 196 şirket ile bu alanda ilk üç sırayı paylaşmakta olduğu da anlaşılmaktadır.
Anahtar Kelimeler: Yeni Medya, Teknoloji, Medeniyet, Sanal Kimlik, İçerik Analizi.

THE TRANSFORMATION OF CIVILIZATION AND THE RELATIONSHIP BETWEEN "TECHNO-CIVILIZATION" IN THE NEW MEDIA SYSTEM: AN ANALYSIS OF GLOBAL TECHNOLOGY COMPANIES

ABSTRACT
The new media system refers to an interactive transformation brought about by the development of digital technologies that have replaced traditional media. The Internet, social media, smartphones and other digital platforms have created a new environment for access to news, communication, entertainment and information sharing. These developments have led to changes in cultural and social structures and the transformation of civilization. The concept of techno-civilization refers to how technology affects civilization and how civilization is shaped by technology. This concept emphasizes the interplay between technology and civilization. Global technology companies play an important role in the formation of the new media system and the development of techno-civilization. Global technology companies influence the daily lives of billions of people by providing digital platforms, social media networks, search engines and other technological products. These companies monitor and shape users' behavior using technological advances in areas such as big data analytics, artificial intelligence and advertising. This is leading to changes in cultural values, forms of communication and social relations. The purpose of the study is to reveal how the dominant role of technology on civilization is formed. The method, the companies ranked in the top ten in the universe formed by the companies operating in the field of technology, the companies whose brand values are ranked in the top twenty are examined by content analysis in terms of their corporate structures. According to the data of the study, 7.93 billion people have 5.74 billion Internet users and 69% internet usage according to 2022 data. Among the 861 largest companies operating in the world, the companies ranked in the top based on brand value, revenue, number of employees and other criteria are among the companies that are ranked in the top; It is also understood that the USA shares the top three places in this field with 590 companies, China / Hong Kong 351 and Japan 196 companies.
Keywords: New Media, Technology, Civilization, Virtual Identity, Content Analysis.

References

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  • Abrams, D. (1999). Social identity and social cognition. In D. Abrams & M. A. Hogg (Eds.), Social identity and social cognition (pp. 197- 229). Blackwell.
  • Adler, Paul S. (2006). Technological determinism. In Stewart Clegg and James R. Bailey (Eds.), The international encyclopedia of organization studies, (2nd.), (pp.1-5), Sage.
  • Amini, M., Bienstock, C. C. & Narcum, J.A. (2018). Status of corporate sustainability: a content analysis of fortune 500 companies. Bus Strat Env. 2018(27), 1450-1461. https://doi.org/10.1002/bse.2195
  • Anderson, David A. (1993). Technology transfer via reverse brain drain: The Korean case [Doctoral Dissertation, United States International University, School of Business and Management], San Diego Campus.
  • Bauman, Z. (1997). Küreselleşme Toplumsalın Sonuçları, Çev.A. Yılmaz, Ayrıntı Yayınları.
  • Bauman, Z. (1997). Özgürlük, Çev. V. Erenus, Sarmal Yayınevi.
  • Berelson, B. (1952). Content Analysis in Communication Research. Hafner.
  • Bimber, B. (1990). Karl Marx and the three faces of technological determinism. Social Studies of Science, 20(2), 333-351. http://www.jstor.org/stable/285094
  • Bray, F. (1998). Technics and civilization in late ımperial China: An essay in the cultural history of technology, Osiris, Vol. 13, Beyond Joseph Needham: Science, Technology, and Medicine in East and Southeast Asia, 11-33.The University of Chicago Press on behalf of The History of Science Society.
  • Buckingham, D. (2008). Introducing identity: Youth, identity, and digital media. David Buckingham. (Ed.), The John D. & Catherine T. MacArthur Foundation Series on Digital Media and Learning. The MIT Press, 2008. (pp.1-24). https://doi.org/10.1162/dmal.9780262524834.001
  • Castells, M. (2004). The Network Society: A Cross Cultural Perspective, Edward Elgar Publishing, 22-90.
  • Companies Market Cap. (2023, 10 Ocak). Largest technology companies by revenue. CMP. https://companiesmarketcap.com/tech/largest-tech-companies-by-revenue/
  • Connolly, W. (1995). Kimlik ve Farklılık, Siyasetin Açmazına Dair Çözüm Önerileri. Çev.F. Lekesizalın, Ayrıntı Yayınları.
  • Diamond, J. (2004). Tüfek, mikrop ve çelik. (14. Baskı), Çev. Ü. İnce, Tübitak Yayınları.
  • Dolgun, U. (2005). İşte Büyük Birader. (1. Baskı), Hayykitap.
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There are 81 citations in total.

Details

Primary Language Turkish
Subjects New Media
Journal Section Makaleler
Authors

Mustafa Aydemir 0000-0001-9414-4053

Early Pub Date August 30, 2023
Publication Date October 1, 2023
Submission Date July 1, 2023
Acceptance Date August 6, 2023
Published in Issue Year 2023 Volume: 13 Issue: 4

Cite

APA Aydemir, M. (2023). YENİ MEDYA SİSTEMİNDE MEDENİYETİN DÖNÜŞÜMÜ VE “TEKNO-MEDENİYET” İLİŞKİSİ: KÜRESEL TEKNOLOJİ ŞİRKETLERİ ÜZERİNE BİR ANALİZ. Turkish Online Journal of Design Art and Communication, 13(4), 1058-1077. https://doi.org/10.7456/tojdac.1321576


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