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DİJİTAL PLATFORMLARDA İÇERİK MÜLKİYETİ STRATEJİLERİ: “SADECE” MODELİ ÜZERİNE BİR İNCELEME

Year 2023, Volume: 13 Issue: 3, 1457 - 1478, 25.09.2023
https://doi.org/10.30783/nevsosbilen.1271624

Abstract

İnternet tabanlı etkileşimli yayıncılık sistemleri, sanal dünyayı kullanıcı ekseninde şekillendirmektedir. Yeni medya çağında web tabanlı teknolojiler ve sosyal ağ hesapları üzerinden dijital yurttaşlara dönüşen bireyler, değişen yayıncılık anlayışı ve artış gösteren programları deneyimlemektedir. İçerik konusu, sosyal mecraların yanı sıra ott adı verilen dijital platformlarda kültürün inşası ve sanal kullanıcı eylemleriyle etkinlik kazanmaktadır. Dijital platformlar, enformasyon akışı ve içerik mülkiyeti konusunda neoliberal görüşler çerçevesinde yeni politikalar ortaya çıkarmaktadır. Dijital kolonileşme çalışmaları sonucunda melez platform ve içerik üretimlerine ağırlık verilmektedir. Bu çalışma, yeni nesil dijital platformlarda kendi bağımsız ve orijinal yapımlarının “sadece” modeliyle içeriksel açıdan hangi yapım türlerine odaklandığı ele alınmaktadır. Araştırma kapsamında Netflix örneği üzerinden içerik analizi yoluyla bir aylık veriler tematik ve kategorisel düzlemde incelenmiş ve istatistiksel olarak değerlendirilmiştir. Araştırmada toplamda 52 ülke tarafından 913 yapımın bu kapsamda yer aldığı, bu yapımlar arasında ülke bazında ABD’nin 409 adet ve %44,79 ilk sırada yer aldığı görülmektedir. Kıta-Bölge sıralamasında ise Kuzey Amerika 461 adet yapım ve %50,49 ile ilk sırada yer alırken, Avrupa 205 yapım ve 22,45 oran ile ikinci, Asya ise 147 yapım ve 16,1 oran ile üçüncü sırada yer almaktadır. Türkiye’nin bu sisteme 14 yapım ve %1,53 ile içerik desteği sağladığı saptanmıştır.

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Year 2023, Volume: 13 Issue: 3, 1457 - 1478, 25.09.2023
https://doi.org/10.30783/nevsosbilen.1271624

Abstract

References

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Details

Primary Language Turkish
Journal Section SOSYAL BİLİMLER
Authors

Mustafa Aydemir 0000-0001-9414-4053

Early Pub Date September 20, 2023
Publication Date September 25, 2023
Published in Issue Year 2023 Volume: 13 Issue: 3

Cite

APA Aydemir, M. (2023). DİJİTAL PLATFORMLARDA İÇERİK MÜLKİYETİ STRATEJİLERİ: “SADECE” MODELİ ÜZERİNE BİR İNCELEME. Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi, 13(3), 1457-1478. https://doi.org/10.30783/nevsosbilen.1271624